2010年4月27日星期二

Long time no see friends:)

I'm coming back. Currently I've proposed a neuroengineering salon in Shanghai. Welcome to join.

Today we'll talked about two areas:
1.Psychoacoustic modeling:
Google.org.cn (in Chinese) has reported that some employees of G thought it was useful to let browser understand user's request verbally. So they used a technique called psychoacoustic modeling. It reminded me the important field of sensory psychology. Excluding vision science, there exists such scientific area which models acoustic phenomena. It's very exciting!!

2.Psychological Assessment Best Practice:
In business domain, a best practice may be refered to Fortune 500. And what dominates their personnel recruiting process is a service based on psychological testing. I've found some top consulting MNC(multinational company) and investment bank using performence test offered by a company called SHL. Interestingly, its scientific board director is former chair of one committee of British Psychological Society(BPS).
Mckinsey also uses top educational testing service called "Mckinsey Caselets" offered by ETS which creats God Red English(GRE, graduate record examination).It's interesting since I've never realised the popularity and high end application of psychological testing and assessment among top companies.

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