2010年5月17日星期一

Google's Adsense and Psycholinguistics

Adsense is one of google's profitable tools. Its tech is based on Applied Semantics acquired(Chinese:收购) by Google in 2003. Applied Semantics uses a tech called CIRCA(patented information maybe seen at here and here). In its tech's introduction, it tells it's based on Cognitive Psychologist George Miller's Wordnet. This person may be called the founder or key role in modern cognitive perspective to human psy. His main contribution is in language and semantics(psycholinguistics, which uses cognitive perspective to study language).
Today, Wordnet has been used widely in Natural Language Processing(NLP). Other important resources for NLP(English) maybe British National Corpus. As for Chinese, it's Penn Treebank Project. Tks for Alex00zee at douban for directions.


This phenomenon is very surprising cauz google's horizon on science from several cutting edge and well flourished scientific disciplines. Why not to study the spread of science and decide your next M&A(merge and acquisition, in fact large companies often buys tech advanced small companies to keep their competence)?

Next phase, I will cover human 2.0 and one of google's geek ambition: technology singularity, transhumanism.

Indeed, with NBIC convergence and neuroengineering(neuroinformatics), I feel I've become a transhumanist. Maybe one day I'll join transhumanism.org.

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