看了看他的博客，发现了一篇有趣的研究，发表在《消费者研究》（Journal of Consumer Research)杂志上。
文中提到的送礼是一门有趣的学问。送礼有两种方式：送东西或者送事件（带他或她去吃饭/游玩）。
送东西成功的好处没有送事件成功的好处高，但是送东西失败的后果却没有送事件失败的后果严重。
所以各位，以后如果给爱人或者另一半或者其他什么人“送”，是不是也要来个决策矩阵衡量一下得失？
原始研究文献在这里。
如果上升到现在认知科学的流行理论上，这就说明消费者的消费快乐情感具有明显的情境性。也就是说，对包含某一刺激的情境的加工比单一的刺激的加工具有明显的优势，但如果涉及到负性情绪，那么这种优势就变成了劣势。
最近一篇我以为详细论述了这种类型认知的论文是08年《心理学年鉴》上的《扎根认知》（Grounded Cognition)。想必会越来越深入才对。
下面是文章的信息：
Grounded Cognition
Department of Psychology, Emory University, Atlanta, Georgia 30322; email: barsalou@emory.edu
Grounded cognition rejects traditional views that cognition is computation on amodal symbols in a modular system, independent of the brain's modal systems for perception, action, and introspection. Instead, grounded cognition proposes that modal simulations, bodily states, and situated action underlie cognition. Accumulating behavioral and neural evidence supporting this view is reviewed from research on perception, memory, knowledge, language, thought, social cognition, and development. Theories of grounded cognition are also reviewed, as are origins of the area and common misperceptions of it. Theoretical, empirical, and methodological issues are raised whose future treatment is likely to affect the growth and impact of grounded cognition.
